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About Us

Shop small.  Make a wicked big difference.  Feel good doing it.
The Willie Wags was founded in January 2016 by Jamie Clark, a 30-something mommy, wife and multi-tasking maven. After years of owning her own small retail business, the concept was created one snowy Saturday afternoon at her dining room table after a long conversation with a local small business consultant.

Jamie believed a new retail concept based loosely on funky Maine dialect and expressions could help busy professional women discover, explore and support other female entrepreneurs. Inspired by spotlighting the best female owned businesses and products she could find, she hand picked, packed and shipped the very first Willie Wags packages out of her house in Maine.  Since our first boxes shipped in February, our team has grown, we've traveled to NSS and Market in NYC and we've partnered and featured over two dozen small businesses.

Not only is it The Willie Wags' mission to spotlight, market, sell and distribute products from women-owned small businesses it is our intention to give back and help them grow!

We support each of the businesses we collaborate.  A portion of the proceeds from each box subscription goes directly back to help fund growth opportunities for female small business owners in need of assistance.  We grant Willie Wags Wishes!  Twice a year we sit around our conference table and select small business wishes to grant.  From commercial mixers, to covering the cost of creating a company video, capital to increase inventory levels or a paid leadership training program, there is no wrong answer.  We just want to help make a difference in the profitability and growth of women owned small businesses around the world.

You were thinking you were just signing up for a lifestyle subscription box weren’t you?  Think again.  We’re making some wicked big impact!  Come join us in The Willie Wags!


Meet the Team


Jamie | Founder & CEO



I AM THE GO-TO GAL FOR: A pep talk, impromptu dance party or good book recommendations

FAVORITE COLORS: Turquoise and gold

FAVORITE PRODUCTS WE'VE FEATURED: Spinster Sister Soy Lotion Candle, Year of Yes by Shonda Rhimes & Baggu Bags

I CANNOT LEAVE THE HOUSE WITHOUT: My sunglasses, lip balm and cell phone.  I can run my world from my phone.

IF I COULD GET ON A PLANE, IT WOULD BE TO: Australia

LOVES: Fall in Maine, cuddle time with the family, collecting shark teeth on the beach in Florida, long weekends in NYC, Game of Thrones and coffee.

MY FAVORITE WAY TO SPEND A SUNDAY MORNING: Getting to sleep in, sipping coffee while enjoying a good book and watching my girls play.

EMAIL: jamie@thewilliewags.com








Ashleigh | COO & Right-Hand Gal




I AM THE GO-TO GAL FOR : An honest opinion or stellar karaoke partner

FAVORITE COLORS : Teal and black

FAVORITE PRODUCT WE'VE FEATURED: Spinster Sister Soy Lotion Candle

I CANNOT LEAVE THE HOUSE WITHOUT: My phone and a Dunkin Donuts iced coffee

IF I COULD GET ON A PLANE, IT WOULD BE TO: Northern California or Puerto Rico

LOVES : The ocean, ice coffee and my cats Luna & Lily

MY FAVORITE WAY TO SPEND A SUNDAY MORNING: Relaxing in my PJs with my husband

EMAIL: ashleigh@thewilliewags.com